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BRINGING CUSTOMERS BACK

What should players expect to receive from casinos By John Grochowski   There is no one standard for casinos in awarding free play, cash back, meals, rooms and other comps. Each casino has its own marketing goals, its own standards for deter- mining what should be done to keep its most valuable customers coming back […]

MAN ON A MISSION

Wild new slot machine concepts By Frank Scoblete   Raymond Van Lyman is a person with a mission. He has created several slot machines that he feels will be the future of the “beasts” as he calls them. Here are some of his ideas and comments. Will these machines pique the love of slot players […]

MYSTERY PROGRESSIVES

Strategically going for that slot jackpot By John Grochowski   When jackpot hunters scout out progressive machines and selectively play those with jackpots at higher levels, there is an underlying reality: No matter how high the jackpot gets, the odds are the same on every spin. You are no more likely to win with the […]

JACKPOT, EH?

Terrible’s Road House Casino in Pahrump, NV made a customer’s 2020 a lot sweeter by awarding a $779,384.13 progressive jackpot on Sat., Jan. 4. Cathy, who is retired and lives in Canada, frequently travels to Pahrump to visit her mother. During her visit, she decided to try her luck on an Aristocrat Buffalo Grand machine. […]

NEARLY A MILLIONAIRE

Two gamblers had a good start to the new year  at Caesars Entertainment properties in Las Vegas. On Jan. 3, a lucky gambler got a royal flush while playing Crazy Four Poker mega progressive jackpot for a win of $965,035.85 at Planet Hollywood Resort & Casino. And another gambler at Flamingo Las Vegas hit a […]

NEW YEAR, NEW MERCEDES

One lucky Pechanga guest welcomed 2020 by winning a new Mercedes Benz. A 2020 CLA Mercedes with a sticker price of $38,000 was up for grabs during Pechanga’s New Year’s Eve  celebration drawing. Visitors to the popular Temecula, CA, casino were able to earn entries from 8 p.m. – 2 a.m. for a new ride […]

Fremont Street Experience Unveils New Viva Vision Screens in Las Vegas

A must see for any Vegas visitor, Fremont Street Experience debuted its dazzling, all-new visuals created exclusively for its newly-upgraded Viva Vision screen on New Year’s Eve (Dec. 31) during America’s Party Downtown, featuring an all-new signature light show, “MIXology.”  The $32 million renovation and groundbreaking show concept was inspired by “synesthesia,” a perceptual phenomenon where […]

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