How Casinos Gain Success: Create Tailor Made Games
Seasoned gambling enthusiasts will have come across online casino lobbies that highlight an exclusive section in their main gaming section. Gambling operators in Europe have massively turned their attention to customized games, found in both online and live dealer lobbies. Players have shown to have a particular interest in titles that can’t be enjoyed anywhere else, while operators see them as a highly effective way to bond with customers.
The iGaming market in the Netherlands is one of today’s best examples of how customized casino lobbies have proven their potential as Dutch consumers are among the most exigent in the world. CasinoScout.nl, a leading Dutch iGaming news medium, believes that creators targeting new markets like the US can get the most out of game customization, although it does point out some subtle differences between the American landscape and most European markets.
CasinoScout.nl: “Get Your Customization Right”
Internet gambling has been legal in the Netherlands since October 2021 with 25 online casinos – in Dutch referred as goksites – now available on the market and new brands added every month. CasinoScout.nl points out that most operators offering their products in The Netherlands tend to label Dutch consumers as different from other European players as they have shown a strong preference for niches such as fruit machines and other classic slots. This is why both local and international operators have increasingly opted for custom games in the Netherlands.
The benefits of tailor-made games have been embraced by some of the industry’s leading providers with even Games Global (Microgaming) having its own Mega Moolah version in the Netherlands. In July 2022, Games Global’s partner studio Aurum Signature Studios launched Geluksvogel Mega Moolah.The Dutch word “Geluksvogel” translates to lucky bird in English whereas the name Mega Moolah doesn’t need any further explanation. The lucky bird version of one of the world’s most epic jackpot slots isn’t found anywhere else than in the game lobby of one of the Netherland’s state-owned online casinos.
Focus On State Specific Games
As more and more international operators make their way to the Dutch gambling market, they are expected to come up with either locally oriented or exclusive games at some point in time. American casino lobbies are believed to mostly opt for the latter customized category. Due to the global impact of American culture, local titles are expected to have a much smaller impact on the US casino market and CasinoScout doesn’t see American brands following this approach. State-specific titles might be an alternative way to stand out, but casino-exclusive games are seen as the more logical move out of the two to improve customer interaction and retention among American consumers.
