Stay Golden – Nugget Launches Slot Based on Its Own Brand
With more gambling being offered online in some states, many operators are adding iGaming options as part of its overall brand and strategy to reach customers. The Golden Nugget in Atlantic City has done something unique with its online presence.
The platform has become the first operator in the U.S. to launch a video slot game developed around its own brand. The video slot is modeled on the Golden Nugget’s land-based casinos in Las Vegas and around the country. Those playing the game earn VIP treatment with a spreading wild feature and a free spin bonus set in the High Limit Room replicating the actual venue at the Golden Nugget Casino Atlantic City. The “Golden Bet” feature is an additional opportunity to score some big wins.
The game was built by SG Digital’s development studio, Next Gen Gaming, in collaboration with the Nugget team. GoldenNuggetCasino.com features the largest selection of online slots, video poker, table games, and live dealer games in New Jersey. It now has more than 700 games for desktop computers and 600 on mobile.
“By bringing our iconic brand into the new Golden Nugget video slot, the first of its kind in New Jersey, we continue to demonstrate the never-ending commitment of GoldenNuggetCasino.com to providing New Jersey’s online casino patrons with the best and most diverse online gaming experience,” said Thomas Winter, senior vice president of online gaming. “A week after its launch, the Golden Nugget Video Slot has already been played by more online patrons than any other game we offer, a testament to the players’ attachment to our brand.”
